With that said, understanding the culture, language and tone in the territory in which you are expanding will play a vital role in your future success. There are several moving parts when launching your business on a global stage, yet you must be able to clearly communicate what you are offering and why it will serve an underserved market. So, let’s look at a couple of best practices from a communications standpoint:Īs you develop a global strategy, it is crucial that you do not overlook positioning and messaging. Paid marketing is one thing, but what really differentiates the winners from the losers is building and establishing ongoing relationships with valuable media sources that will lead to broader and more diversified audiences around the world. We work with clients across various industries (medical technology, biotechnology, automotive, CPG, etc.) that are continuously pushing boundaries by exploring a multichannel approach that not only allows them to enter new markets but actually enables organic brand and product recognition. So, what can companies do when faced with the ongoing challenges of barriers to entry, import/export taxes, cultural differences and, of course, Covid-19 to achieve long-term success? The answer is simple: Look beyond your current business plan and expand. Globalization, increased trade and more access to information are making this happen. The urgent need for an effective international vaccine distribution plan is vital to not only the success of our recovering economy but to human life. The healthcare sector is illustrating continuous advancements in times of crisis, in addition to the added support of governmental agencies. Ultimately, this could create more jobs in the U.S., leading to an uptick in exports. With that said, I believe the global economy is ready to take off from recent lows, focusing on new pro-growth proclamations in which companies can take full advantage. Good things can come from change, even on a multinational level.
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